This column was brought to you by Bend The Rules “We Make Sure You Covered.”

by Markus Bender
Photo by Roger Reiner

What does it mean to be fit?  What is fitness?  Fitness means something different to everyone. Fitness is a topic that may induce dread for some and excitement for others. In either case, it is an important addition to everyday life.

Hello everyone, my name is Markus Bender, and for over 30 years I have been working as a personal trainer and consultant in the fitness industry. After drinking and smoking and adopting bad behavior at school at the age of 13 and 14, I started working out at the age of 15. At the same time with some guidance and inspiration from above, I was able to motivate myself and start weight training, a program that change my life forever, and put me back on a positive path of taking care of my body and soul. It was then that I discovered through trial and error, a practical and effective method to achieve the body I desired, changing my life forever. 

This unique and outstanding routine became the core of my training philosophy, which the publisher of PINK refers to as my ‘Bend the Rules’ philosophy.  With ‘Bend the Rules’ as  the foundation, I opened my first gym in Ashland, Wisconsin, at the age of 19. Ten years after I opened this gym I decided to move west to Beverly Hills, CA. There, my client-centered, results proven approach earned me a strong clientele list, which included American hero Buzz Aldrin.    
In the coming issues of PINK, I will share with you the secrets of my 'Bend the Rules' philosophy. Through this program I will show you how in nine or less minutes per day you can build and maintain a lean muscular body. I will, for example, explain how isolating a single muscle group with short, intense and simple workouts each day will keep you in great shape your entire life. Unlike other fitness programs  my program is straight forward, easy and can fit into any hectic schedule. 

The best proof I can provide that my training philosophy work is me.  At  50, I look and feel fabulous!  We all know that it is easier to stay in shape at a young age, but after 40, it can feel as if our bodies are literally falling apart on the way to the junkyard. However, I am living proof that you don’t have to end up that way. 

In the upcoming issues, I look forward to sharing  my 'Bend the Rules' training philosophy with you. I am available to answer any questions you might have, and I always welcome your feedback and comments. 

You can contact me directly at