The link to the fundraising effort is here: thefour.com/moneybomb. Original art is attached.
Brain Ellner, one of the founders of the initiative, said: “In 15 short days we have the chance to make history and win all four ballot measures on marriage equality. If we do, our opponents will lose their key argument and we'll have demonstrated that public opinion has in fact reached the tipping point towards equality. We are ahead in all four. But the campaigns need every dollar. Now is the time for all of us to do everything we can and make equality history.”
Ryan Davis, another founder, said: “We hope that everyone who supports equality will re-post our Monday content or blog about it using our original art and share it widely with their networks, using hash-tag #15days4marriage.”
During the event on Monday, Oct 22 (15 days out from the election), followers will be urged to donate $15, $150, $1500 (or more) to the state marriage campaigns and can do so with one click from a custom Act Blue webpage. Donations of $15, $150, $1500 can be split among all four, or one can give any amount to each. All money raised goes DIRECTLY to the campaigns through their Act Blue accounts. Our initiative never touches the donations.
The independently-run state marriage equality organizations which will benefit from the Moneybomb for Equality are Mainers United for Marriage, Marylanders for Marriage Equality, Minnesotans United for All Families, and Washington United for Marriage. TheFour.com has made its own donation to each of these organizations.
TheFour.com promotes marriage equality in exciting ways to remind supporters -- especially young people through social media sharing – to get out and vote. Its daily updates were recently cited by The New York Times as an innovative way to meet new technology-driven content expectations. USA Today said TheFour.com is “aimed at young people who live on sites such as Facebook and Twitter.”
The most recent polling suggests that for the first time marriage equality can win at the ballot box in all four states. On November 6, Maine will be voting on whether to legalize same sex marriage, Maryland and Washington voters will decide whether to confirm or reject marriage equality laws enacted by their legislatures. And Minnesota will vote on a proposed state constitutional amendment to ban marriage equality.
TheFour.com is collaboration between nationally recognized leaders in social media and LGBT rights, including Brian Ellner, Ryan Davis, Jeremy Heimans and Andre Banks. It is organized as a project of Purpose Action Inc. which also serves as the home of AllOut.org, an online social movement of over 1 million members globally working to build a world where every person can live freely and embrace who they are. Funding for The Four was made possible by the generous founding contribution of Jason Goldberg, the founder of Fab, and from contributions by other supporters.