As a result of this commitment, Omni United designed a special tire with a pink ring in it. The Ring of Hope tire is a key aspect of the campaign. This limited edition tire features a pink sidewall to highlight the importance of breast cancer awareness and prevention. The Ring of Hope tire will be available for purchase starting October 1st thru October 31st, 2012. Omni United enrolled over 1,200 tire retailers in pursuit of reaching their goal of $1,000,000 to The Breast Cancer Research Foundation®
Omni United will donate $1.00 per four Radar Tires sold, with a committed minimum annual donation of $250,000 to help support the BCRF mission of achieving prevention and a cure for breast cancer in our lifetime.
Additionally, Omni United is launching a zip code based search feature on its website, which allows consumers to identify the participating retailers in their local area. “Omni United is delighted to support BCRF in the fight against breast cancer. This is only possible thanks to the on-going support and dedication from our retailer and distribution partners who make our tires available to the public. We are honored to be business partners with companies of this caliber, and we are grateful for their contributions to the Mobilizing Hope campaign,” said G.S Sareen, CEO and President of Omni United.
The BCRF Omni United partnership promotes key goals of both organizations. “It was always the vision of Evelyn Lauder, BCRF founder, to extend the message of The Breast Cancer Research Foundation® both internationally and into traditionally male oriented industries. Our partnership with Omni United accomplishes both of these goals. We are very grateful to be aligned with Omni United,” said Myra J. Biblowit, BCRF President. “The funds raised through the 2011 Mobilizing Hope campaign are deeply appreciated and will fully fund one BCRF research grant this October. Omni United’s continued involvement is a testament to their commitment and values.”
"The Breast Cancer Research Foundation is truly grateful to Omni United for this very generous donation," said Myra J. Biblowit, BCRF President. "The funds raised in 2011 by the amazing Radar Mobilizing Hope program will fully fund one BCRF research project, bringing us all closer to living in a world without breast cancer. This is an amazing partnership and we are thrilled that Omni United will continue to support BCRF.”
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, as an independent not-for- profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.
In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country.
For more information about BCRF visit www.bcrfcure.org, and for a list of participating retailers visit www.radartires.com.